Location
Jacksonville Beach, Florida
Brain-based addiction recovery and NeuroCoaching led by Drew W. Edwards, EdD, MS — Chief Clinical Officer and cofounder of The Neurogenesis Project.
Visit the office
The Neurogenesis Project — Jacksonville Beach
3010 3rd Street South, Suite C
Jacksonville Beach, FL 32250
Finding the suite
We're in the Hunt and Crenshaw building. Suite C is on the second floor.
Areas we serve
Jacksonville Beach · Atlantic Beach · Neptune Beach · Ponte Vedra Beach · Jacksonville · St. Augustine · Palm Valley
Dr. Drew W. Edwards, EdD, MS
Neurocoach & Chief Clinical Officer
200+ Published Articles on Addictive Disease & Brain Reward Deficiency
Dr. Edwards has spent four decades studying and treating the brain mechanisms that sustain addiction. His clinical work sits at the intersection of neuroscience and behavioral coaching. He does not treat addiction as a moral failure or a willpower problem. He treats it as a brain disorder — specifically, a disorder of the reward system — and designs coaching protocols accordingly.
His published research spans dopaminergic function, reward deficiency syndrome, the neurobiology of compulsive behavior, and the family systems that surround addictive disease. At The Neurogenesis Project, he leads NeuroCoaching and directs the clinical strategy for all addiction-related programs.
Read Dr. Edwards’ full bio →What is NeuroCoaching?
NeuroCoaching is not therapy, not counseling, and not rehab. It is a structured coaching process built on the neuroscience of behavior. Dr. Edwards developed this approach over four decades of clinical work and research into how the brain’s reward circuitry drives both addiction and everyday decision-making.
The premise is straightforward: most behavioral problems are brain problems. Addiction, compulsive behavior, chronic procrastination, emotional dysregulation — these are not character deficits. They are patterns produced by identifiable neurobiological mechanisms. Once you understand the mechanism, you can design an intervention that addresses it directly.
A NeuroCoaching engagement typically begins with a detailed behavioral and neurobiological assessment. Dr. Edwards maps the client’s reward system function, stress response patterns, executive function profile, and relevant family and substance history. From that assessment, he builds a coaching protocol targeted at the specific brain systems driving the client’s presenting issues.
Sessions are conducted in person at the Jacksonville Beach office or via secure telehealth. Frequency and duration depend on the complexity of the case. Some clients work with Dr. Edwards for a focused eight-week engagement. Others maintain an ongoing coaching relationship.
Who this office serves
This is not a one-size practice. Dr. Edwards works with specific populations.
Post-rehab recovery
You completed treatment — maybe more than once — and something still is not working. NeuroCoaching addresses the brain-level drivers that conventional rehab does not reach.
Active substance use disorders
You are still using and want a different approach. Dr. Edwards will not lecture you about willpower. He will map what your brain is doing and build a protocol from there.
Family members of someone in addiction
Addiction rewires the family system, not just the individual. Dr. Edwards works with families on the neuroscience of codependency, enabling, and sustainable support.
Executives and high-performers
No addiction diagnosis required. If you want to understand the brain systems governing your motivation, impulse control, and decision-making under pressure, this work applies.
Services at this office
Brain-based addiction recovery and behavioral coaching led by Dr. Drew Edwards
NeuroCoaching
Core ServiceOne-on-one coaching built on the neuroscience of behavior change. Dr. Edwards addresses reward system dysfunction, executive decision-making, stress reactivity, and habit formation — using the same brain-science principles that inform his published research.
Learn more →Addiction & Substance Recovery
Brain-first approach to addiction recovery. Rather than treating addiction as a behavioral failing, Dr. Edwards works from the neurobiological evidence: reward deficiency, dopaminergic dysregulation, and the structural brain changes that sustain substance use disorders.
Learn more →Rescue From Rehab
For individuals who have been through conventional rehab — sometimes multiple times — and still struggle. This program combines neurological evaluation with Dr. Orr, NeuroCoaching with Dr. Edwards, and targeted therapeutic protocols designed for the post-rehab brain.
Learn more →Behavioral Optimization
Not everyone who walks in has an addiction diagnosis. Dr. Edwards also works with executives, athletes, and high-performers seeking to understand and optimize the brain systems that govern motivation, impulse control, and sustained performance under pressure.
Learn more →How to get started
Request a consultation
The first conversation is complimentary. Call the office or use the online scheduling form. Dr. Edwards or a member of his team will discuss your situation and determine whether this practice is the right fit.
Behavioral and neurobiological assessment
If we move forward, Dr. Edwards conducts a detailed assessment covering reward system function, substance and behavioral history, family dynamics, executive function, and stress response patterns.
Personalized coaching protocol
Based on the assessment, Dr. Edwards designs a coaching protocol targeted at the specific brain systems driving your presenting issues. Sessions are structured, measurable, and adapted as you progress.
Coordination with neurology (when indicated)
If your case warrants neurological evaluation, neuroimaging, or regenerative protocols, Dr. Edwards coordinates directly with Dr. Sean Orr at the San Marco or St. Marys offices.
Related programs and resources
Frequently asked questions
What is NeuroCoaching and how is it different from therapy or counseling?+
Is the Jacksonville Beach office an addiction treatment center or rehab facility?+
Who is Dr. Drew Edwards?+
Do you accept insurance at the Jacksonville Beach office?+
Can family members participate in the NeuroCoaching process?+
How does this office coordinate with Dr. Orr's neurology practice?+
A practice, not a facility
The Jacksonville Beach office is a private clinical practice, not a treatment center. There is no group programming, no intake paperwork designed for insurance, and no twelve-step requirement. Dr. Edwards works with individuals and families on a direct, contracted basis.
Clients travel from across Northeast Florida and beyond. The Beaches communities — Jacksonville Beach, Atlantic Beach, Neptune Beach, and Ponte Vedra — are home to the office. St. Augustine, Mandarin, and the greater Jacksonville metro are within easy reach.
The practice operates on a direct-care model. You contract directly with your clinician. Insurance is not in the room.
The brain can change. Start here.
The first conversation is complimentary. Dr. Edwards will tell you plainly whether this practice is the right fit for your situation. If it is, the next step is the assessment and a coaching protocol designed around what he finds.